Affiinity offers our expertise to ensure the right solution for your company in driving complex digital B2B marketing & sales and digital transformation projects.

Challenges today call for new and innovative thinking! Especially when traditional ways of exploring new markets may be limited due to, for example, travel restrictions. 

I will help you find the right solution, and automation system to reach, engage and nurture new customers until they express interest in buying from you. 

We always engage in long term partnerships when we help our clients go digital. I work as a consultant, and freelancer from setting the initial digital roadwork, mapping journeys, triggers and workflows, etc. When it comes to technical set-up I use my extended development team that truly has the best competencies within automation set-ups and at the best price.

It is important to set the right goals and KPIs. I stay with you from the start when you build the initial customer relationship and till you create real customer leads for your sales team.

This is the digital sales funnel and often the first step in your digital transformation.



With more than 20 years and in-depth experience in digital marketing and communication, my core competencies are to create digital transformations focusing on user behaviour, data tracking and digital platforms, why I am also a thought leader in the field of digitalization.

Especially taking B2B companies through a process, implementing automation systems, communication- and workflows that ensure nudging and nurturing the potential customers over a long period of time is my expertise. 

I simply love customer journeys. Finding out how best to serve a customer through the right channels, relevant content and building trustworthy relationships.

I work in the sphere between sales, digital, marketing and IT. Evaluating best platform solutions, communication and customer needs. 

Looking at systems I have worked with a variety of systems whether that being CRM, CMS, or automation systems. Recently I have worked extendedly with HubSpot and SalesForce. 

During my career, I have had the pleasure of working with some of Scandinavia’s largest companies where digital dialogue and transformation were my main objectives. These companies include Novo Nordisk, Lundbeck, Oticon, Nycomed, NNIT, Montana, Fritz Hansen, Nykredit, Carl Hansen, Svendborg Brakes, and MCH Messecenter Herning etc.

Louise Juhl
Logo with black background


Copenhagen, DK

CVR 41304499


Louise Juhl

CEO & Founder

Mobile: +45 26 85 76 30