We help you reach and win new customers by running complex B2B digital sales programs in a new way

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Affiinity offers a new way of running digital sales programs, where a single company or a group of companies within a sector can approach the same target group and generate sales meetings and leads.

Challenges today call for new and innovative thinking! Especially when traditional ways of exploring new markets may be limited due to, for example, travel restrictions. We run digital sales programs for B2B companies in a new way and drive complex sales completely digitally!

Affiinity’s digital solution will help you reach, engage and nurture new customers until they express interest in buying from you. Then we hand the leads over to your sales team for continued one-to-one dialogue.

Our digital solution enrols contacts in our digital sales funnel where we segment, nurture, and score them and ultimately deliver new leads who are ready to talk business. This is far more valuable than receiving 100 (cold) contacts from a short-lived, digital marketing campaign.

We always engage in long term partnerships when we help our clients go digital. We know that a customer may not be ready to buy from you, when they first hear about you.

Through our targeted marketing, we identify potential customers for you. Furthermore, we stay with you to help you build the initial customer relationship and create customer leads for your sales team.

This is the digital sales funnel.

Building strong online networks of touchpoints between marketing campaigns, events and social media channels, will help build Affinity and Loyalty among your customers.




The first step, channels & incoming traffic, is where we reach out to your potential customers. We use the digital channels where we expect to find them, and we address the customer’s pains/opportunities your company can help them with.

The idea is to offer the customer something of immediate value in exchange for their contact details. Just as you would do at a tradeshow where you exchange information and offer insights, and eventually swap business cards.

So content is key!

To get the customer’s contact details, you need to have a good product. You also need good and relevant content, i.e., the material (call to action) you offer them digitally.

This can be a product fact sheet, a business case or perhaps an analysis to show the value of your product.

Define and describe your value proposition

Build strong relationships

The next step is one of the most important steps. When a person has shared their contact information in exchange for something that reflects their interest in your services or product, we keep the online dialogue going. We nurture the relationship and take them through the DIGITAL sales funnel.

By sharing valuable material, just as you would do offline, you can build strong and trustworthy relationships with your customers online, before the face-to-face meeting.

Be cautious about joining short-term digital marketing programs. It may take time before they are ready to buy. Therefore, you need to be present when the customer is interested in buying! When you are digital, you are always accessible.

Target groups and channel analysis

Nurture, score, and qualify leads

Our digital solution will automatically manage, nurture, score, and qualify the leads. Through automated workflows and tracking of the customer’s interaction with your marketing content, thousands of potential customers can be segmented and screened throughout the entire journey based on data.

The data consists of user behaviour, interactions and our algorithm that scores the leads for the qualifying phase.

We guide the contacts through relevant digital communication flows and nudge them through the digital sales funnel. This is a digital technique that ensures high-quality leads are found.

By measuring everything the customers click on and engage with online, we can serve them with the most relevant materials until their lead score is high enough to mark them as ready to buy.


Forwarding customers to sales for individual meetings

Over a period of 12 months, we segment, nurture, screen and score all leads coming into our solution and qualify new hot leads for your sales team.

When the leads reach the right score, calculated from a combination of their online behaviour and profile, we hand over the contacts to your sales representatives, who will take over and close the sale.


Technical setup of campaigns and digital sales program

You don’t need to worry about IT skills. Affiinity will help you set up the technical framework for your digital sales program and subsequently nurture and nudge contacts and leads to you.

Once the campaign is set up, the solution automatically follows up upon hundreds of contacts that you are likely to achieve, and it will segment these contacts based on their interest and eagerness to hear more.

Technical setup of campaigns and on-going nurturing flows



Our Digital solution is complex e-commerce, marketing and sales automation & CRM system with several “add-ons” to allow for listening, AI, tracking and scoring of leads/contacts. This enables us to involve potential clients, build online relationships by digital nurturing and nudging in order to convert the right target audience to take interest in you and your offerings.

By transforming the traditional sales process into a digital flow, our digital solution will manage several of the steps for you. Based on data, user behaviour, tracking of the customer’s digital footsteps and scoring of contacts, the solution will automatically serve each customer with relevant information, in the right channel at the right time.

This way, you can handle hundreds of potential clients, and you will dramatically enhance your chances of staying “top of mind” when the customer is ready to take action and buy your service or product.

Last but not least, you will learn how your potential clients respond to your product and you can adjust your messaging to increase awareness and response rates.

It is amazing what you can learn about your customers and their digital customer journey based on what content they like to interact with.

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Our digital sales program offers several advantages


We help you reach and win new customers by running complex B2B digital sales programs
in a new way
Reach customers online in several markets at the same time

Huge exposure in the market with millions of impressions, and thousands of new potential customer contacts

Target several individuals in a company

Hundreds of new B2B leads are generated through a full program

Build relations with several individuals and companies across countries

An opportunity to build strong relationships and screen in the first stage of a sales funnel which ensures qualified leads for sales representatives


Target several individuals in a company to enhance your chances of winning the customer

Win the customer when THEY are ready to buy. Not when YOU are ready to sell

Monitor progress through our interactive dashboards which show you who is looking

Be visible and accessible 24/7

24/7 visibility and accessibility for your customers


Obtain valuable market feedback on your digital marketing and sales content


No IT investments or IT skills required




In this E-book, you will get insights into the benefits that a digital transformation of online B2B sales promotion and lead generation can provide your company. What is presented here is to be seen as an add-on tool that will give your organization a new efficient way of building your sales pipeline and help your sales team in a digital way.

With this new solution you will get:

Massive exposure in the market with up to millions of impressions and hundreds of new B2B leads.

Nurturing flows that mature and score your pipeline of contacts into sales qualified leads.

Valuable feedback on how your marketing and sales material can attract even more customers. Interactive dashboards with live data where you can follow the progress of leads coming in.

Visibility and accessibility for your customers 24/7.

No IT investments or IT skills required.

About Us

Affiinity is a privately-owned company founded in Copenhagen, Denmark.

We help b2b companies digitize their sales- and marketing efforts in order to reach and win new customers. Our advanced algorithms and digital solutions have been developed and tested successfully in several different industries and markets, and the Affiinity team comes with extensive experience within digitization and international sales and marketing.

To stay in front, we partner with other organizations and talent internationally. Thereby we obtain the best competencies within technical development, AI and automation to ensure agility and best quality. Right now we are partnering with approx. 15 leading IT development consultants in different countries.

Our clients count both individual companies and groups of companies aiming to reach the same customer target group. They come from different industries and in different sizes. But they operate in the b2b area, and they are all eager to grow their business and utilize the vast potential our digital programs offer.

We are also experts in helping groups of companies digitize sales and entering new markets. By bundling companies from a common sector, the participants benefit from pooled marketing resources, better content and shared costs for project management. With a strong, common value proposition, the group may also become more appealing to their customer target group, who may find several solutions to their challenges. When we work with groups, we typically partner with trade promotion agencies, chambers of commerce or industry organizations who take the role of program owner, content provider and project manager.

With Affiinity, you do not need to invest in expensive software systems or internal, technical competencies. You basically lease our entire technical solution and our competencies. All customer data and customer leads are easily transferable to your CRM system – hence there is no hidden cost in additional system integration.

Claus Lønborg

Claus Lønborg

Founding Partner

Mobile: +45 24 98 16 16

Louise Juhl

Louise Juhl

Founding Partner

Mobile: +45 26 85 76 30


We would love to hear from you, so we can find out how best to help you, in your digital sales and marketing transformation.