CONTACT US

Building Digital Export Relations

A completely new way of running digital export promotion programs

afiniity_TOP_right

Digital Export Relations

Affiinity offers a completely new way of running digital export promotion programs, where groups of companies within a sector can approach the same target groups and generate sales meetings and leads.

The Covid-19 situation and the imposed travel and meeting restrictions will certainly change the way businesses will contact and recruit new international clients in the years to come.

We must take the best of what traditional export promotion programs have to offer and digitize the process to help build new client relations and exports for all our SMEs who right now, more than ever, need to get in touch with potential international clients.

Many companies – especially SMEs – lack the resources and the competences to drive efficient, digital export campaigns by themselves. Hence, SMEs can benefit significantly from a consolidated approach, where several companies with complementary offerings are pooled together like in a traditional export promotion tour.

Our services are targeted export promotion agencies, chambers of commerce and other organisations with experience in organizing traditional export promotion programs and tours.

If your export promotion agency can pool domestic/local companies with complimentary offerings, we will help you digitize your export promotion program to reach and open the doors to potential clients around the world. Pretty much like a traditional export promotion tour except that we are not bound by geography and can therefore facilitate contact to customers in a much wider geographic zone.

afiinity_hot-air-baloons

HOW WE HELP

 

Pool exporters to share marketing costs

The point of departure is to collect companies that share the same customer target group. This could be suppliers to any sector from Food manufacturers or the Car industry. By pooling exporters together to share the cost of marketing, the entire group should benefit from a greater outreach and a higher likelihood of connecting to relevant clients abroad.

From a client perspective, it will also become more interesting to check out online offers from several different (yet relevant) suppliers, as the clients will save time and get inspiration from multiple vendors in one place.

Pool exporters to share marketing costs
 

Define and describe your value proposition

Once you have your group of companies together, you need to define and describe what you are selling. Their services or products. In short: Value proposition.

We can help you identify, describe and document value propositions for your products, if this is not already in place. We also have templates to help your participating exporters to describe their value propositions and provide other necessary sales material in a digital form. It is imperative for success to have a value proposition and material that are attractive, relevant and “campaignable”.

Define and describe your value proposition
 

Target groups and channel analysis

Parallel with preparing value propositions and marketing material for the participating exporters, we help you undertake channel analysis. Where are you most likely to reach your target group online? What are they searching for when they are online? How do you select channels that will best support you in reaching the target audience for your company’s products or services?

Target groups and channel analysis
 

Technical setup of campaigns and on-going nurturing flows

You don’t need to worry about IT skills. Affiinity will help you set up the technical framework for your digital export promotion and subsequent nurturing and nudging of the contacts and leads you build.

Once the campaign is set-up, the system automatically follows up upon the hundreds of contacts you are likely to achieve, and it will segment these contacts based on their interest and eagerness to hear more about the participating exporters and their offerings.

Technical setup of campaigns and on-going nurturing flows
 

Nurturing contacts, providing automated services and learning

Probably the most interesting feature about our solution is our ability to digitally handle and nurture hundreds of contacts until they mature. Not all clients are in the market to buy when we approach them. Therefore we setup nurturing flows that will keep prompting relevant clients until they are ready.

We obtain lots of information and feedback from the market that will help you to adjust content, revise value proposition and messaging and provide valuable learnings to your participating exporters.

Nurturing contacts, providing automated services and learning
 

Scoring contacts and harvesting results

Every time a client interacts with our digital promotion and subsequent nurturing flows, we will score their interest and log their activities. A short visit to an exporters website will merit some points. Participation in a webinar or download of reference stories of product specs provides additional points.

When the client reaches a certain “score” of maturity, the system will send an alert and hand over the contact to the participating exporter. Here it is also possible to include all background information about the potential client and the interest they have demonstrated through their digital interactions. For there on, the exporter can contact the potential client and close the sales.

Scoring contacts and harvesting results

OUR SOLUTION


OUR DIGITAL SOLUTION

Our Digital Export Promotion Solution is a complex e-commerce, marketing and sales automation & CRM system with several “add-ons” to allow for listening, AI, tracking and scoring of leads/contacts. This enables us to involve potential clients, build online relationships by digital nurturing and nudging in order to convert the right target audience to take interest in you and your offerings.

By transforming traditional export promotion and sales process into a digital flow, our digital solution will manage several of the steps for you. Based on data, user-behavior, tracking of the customer’s digital footsteps and scoring of contacts, the solution will automatically serve each customer with relevant information, in the right channel at the right time. This way, you can handle hundreds of potential clients, and you will dramatically enhance your chances of staying “top of mind” when the customer is ready to take action and buy your service or product.

Last but not least, you will learn how your potential clients respond to your value proposition, your product and you can adjust your messaging to increase awareness and response rates. It is amazing what you can learn about your customers and their customer journey based on what content they like to interact with.

afiinity_red-car

Benefits

 

Our Digital Export Promotion Solution offers several advantages

 

Firstly, we will help participating companies to kick-start their export pipeline and sales.

Secondly, we will guide the SMEs to become more digital going forward in the years to come as they encounter how they can reach new customers digitally.

Thirdly, by facilitating that participating companies get to share best practices throughout the program, we allow for your entire business community as such to learn how to digitally transform their export approach.

 

Benefits

Reach customers online in several markets at the same time

Reach customers online in several markets at the same time

Target several individuals in a company

Target several individuals in a company

Build relations with several individuals and companies across countries

Build relations with several individuals and companies across countries

Win the customer when THEY are ready to buy. Not when YOU are ready to sell

Win the customer when THEY are ready to buy. Not when YOU are ready to sell

Be visible and accessible 24/7

Be visible and accessible 24/7

Solution overview

Get an overview of our digital solution for export promotion


About Us

Affiinity is an independent, privately owned company founded in Copenhagen, Denmark.

Our aim in these tough times is to develop and transform traditional export promotion into digital export promotion for groups of small and medium sized companies who do not have the resources or competences to venture down the “digital alley”.

The two founders Louise Juhl and Claus Lønborg both have several years of experience with international sales and marketing – and with digital transformation of processes. Check us out on our LinkedIn profiles or contact us to learn more.

We are mostly sub-suppliers to Export Promotion Agencies, Chambers of Commerce of other organisations with experience in gathering local companies and organizing export promotion activities. Our technical platform and our many years of experience within digitization should benefit you as an organization, as we help you take the lead into the digital era in order to support the companies you serve.

Claus Lønborg

Claus Lønborg

Founding Partner
Louise Juhl

Louise Juhl

Founding Partner

Let's get in touch

Please fill out the form and we'll get back to you