Challenges today call for new and innovative thinking! Especially when traditional ways of exploring new markets may be limited due to, for example, travel restrictions. We run trade promotion programs for B2B companies in a new way and drive complex sales completely digitally!Most SMEs, especially in the B2B segment, lack the resources and competencies to drive effective digital trade campaigns alone. A consolidated approach can benefit SMEs significantly. Several companies with complementary offerings are pooled together, just like on a traditional trade promotion tour. This increases the likelihood that potential customers abroad will pay (more) attention to what is on offer as they get access to a whole suite of solutions. And it increases the reach of the campaign as marketing funds are pooled to reach more potential customers.
The digital transformation of trade promotion has several advantages:
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