EVENT & EXHIBITION ORGANIZERS

EVENT & EXHIBITION ORGANIZERS

Event and exhibition organizers (EVOs) may benefit significantly from adding a digital branch to their existing business.

EVOs have been pooled together companies for decades when organizing traditional tradeshows. Therefore, EVOs are also ideally located to expand their value creation and undertake virtual matchmaking for their vendors 365 days a year.

With Affiinity’s solution, EVOs can utilize their vast customer and vendor databases from recurring B2B events and expand their matchmaking activities virtually before and after the physical event (or as a replacement for the event when large meetings are not permitted).

Our solution offers a completely new way for EVOs to provide value to your customers. And it offers an equally new way of running matchmaking programs for groups of B2B companies to increase their sales digitally. This is why EVOs may benefit significantly from adding a digital branch to their existing business.

Benefits for EVOs:

  • You can expand your reach and attract additional customers to your tradeshow and vendors digitally.
  • The value you offer your vendors increases dramatically. You help them 365 days a year by joining forces with potential customers digitally. Not just on the days, they attend the trade show.
  • You have documented results to show your vendors.
  • You gain new knowledge about how to attract, nurture and win customers digitally. Everything is documented.
  • You retain vendors even when large meetings and exhibitions are prohibited.


How will your vendors benefit? They will:

  • Get access to your vast customer database (from previous events) and the ability to reach and engage with customers.
  • Experience a joint approach with several companies. This will make the marketing budget much stronger and create an outreach that individual companies cannot obtain by themselves.
  • Get better marketing content to attract customers. You can also re-use some of your events/presentations etc. from the tradeshow digitally. This provides a second chance for vendors to engage with potential customers who did not participate in the tradeshow.
  • Have more pre-planned meetings at your tradeshow with customers they have already engaged with digitally.
  • Build strong digital relationships with potential customers throughout the year, not just when they visit the trade show.
  • Gain new knowledge about how to attract, nurture and win customers digitally. Everything is documented.
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ABOUT US

Claus_Lønborg

Claus Lønborg

FOUNDERING PARTNER

Mobile: +45 24 98 16 16

Louise_Juhl

Louise Juhl

FOUNDERING PARTNER

Mobile: +45 26 85 76 30

REACH OUT!

We would love to hear from you, so we can find out how best to help you, in your digital sales and marketing transformation.