DANISH COMPANIES GATHER IN NEW DIGITAL SALES STRATEGY. THE FIRST CAMPAIGNS ARE SOLD OUT!
Danish companies are gathering in our new digital marketing- and sales promotion. With funds from GenstartNu, we are engaging new international customers to the participating companies. The main goal is to increase growth for the Danish companies digitally, on both existing and new markets.
The first digital campaigns are within the wind- and health-tech sectors have just been sold out and waiting lists will be available. This big interest shows that the Danish companies are more than ready to take innovative digital actions. It is the first traces from the 'Genstartspakker' provided by the Danish government and it points in a very positive direction.
The pandemic is still having a negative impact on a lot of the Danish companies and 80 percent of the traditional sales methods can not be used, so the companies are way behind with their pipelines. This means that we have to enter new digital ways to help all these companies back on track!
THE FIRST DIGITAL CAMPAIGNS ARE SOLD OUT
This digital sales promotion gives 16 Danish companies the opportunity to reach thousands of potential customers, at the international onshore aftersales market. We have had a massive participation request and are now totally sold out!
”It is essential that we develop our business and organization, so we can exploit the opportunities from the digitalization. It is therefore natural for us, to be a part of this digital marketing and e-commerce campaign” Ulrich Ritsing, Sales & Marketing Director, C.C. Jensen.
A NEW DIGITAL SALES APPROACH
At Affiinity, we are taking the best digital B2C sales methods and transfers them onto the B2B sector and have created a unique e-commerce solution. A new approach to use digital programmes for gathered company groups to develop and maintain a pipeline, in a quick and effective way as an alternative to physical sales meetings or fairs.
”This is a complex e-commerce solution that both attracts, engages, nurtures and scores the interest of the international potential customers. We are runnings campaigns for individual companies or sectors. This means that we really quickly can upscale and help many companies at once. The goal is that the participating companies build digital relations that over time leads to concrete sales - a virtual B2B matchmaking” Louise Juhl, Partner at Affiinity.
INNOVATIVE TECHNOLOGIES SECURES THE DANISH COMPETITIVENESS
Just like traditional export programmes, the focus here is, to expose the companies together toward the global market. Through the new digital and data-driven marketing- and sales promotions, the campaigns generate potential leads for the companies and thereby secure a solid customer increase for the Danish exporters.
”We want to create concrete and long-lasting changes in the way Danish companies work with digital campaigns in their sales strategy. The goal is that this approach will be an integrated part of the export. The Danish SME's will throughout this project begin to make use of the digital tools, to develop and secure their companies and thereby strengthening their own and the Danish competitiveness in the future” Project owner and CEO at The Danish Export Association, Ulrik Dahl.
FUTURE SALES- AND CAMPAIGN OFFERS
This sold-out project is followed by a new track that focuses on supplies to the international health sector, which we begin in January 2021. The following goal is to welcome and create growth for other sectors and companies. Therefore we strive to create more seats for participating companies in the future.
Reach out to hear more about our solution